Marketing Mix : 4p’s Strategy


Marketing Mix is the the combination of controllable component of marketing plan namely as the 4Ps which involved product, promotion, place and price ( C Goi 2009). These four components are mixed together until the correct mix is found that serves the requirements of customers preferences, while maximizing profits. Basically, there are two beneficial of marketing mix which firms can put to count (Lilien and Kotler, 1983).The first benefits is that it is an essential tools that are able to let one see that the advantages of advertising or marketing manager workload in a bigger picture as  matter of exchanging off the advantages of one’s aggressive qualities in the marketing mix. Secondly, the advantages of this combination of four component is to reveal another measurement of the manager marketing’s scope (Lopez E 2000).


Reading the definitions and explanation still makes it sound hard to understand . Let us break it down into four section which is according to the 4P’s. Product is the item or brand you are marketing to your target audience while place is the location of your product distribution. Then price is discount and profit margin while promotion is the marketing strategy you choose to get attention or interest of your target audience.


As for example , I just have to use Coca-cola for their outstanding performance in the business from the first day they decided to implemented the 4P’s strategy. It is known to the world that Coca-cola is the famous beverage of all time. They are sold in over than 200 countries. The good image of coca-cola portrays in their large market share as they have quite a strong build up image and customer loyalty. This is all due to the effectiveness of their advertising strategies for a more related and engaging views of the soda brand. As we all know, Coca-cola product is beverage which is under soft drinks beverages. Coca Cola has an amazingly substantial item portfolio made of 500 still brands and sparkling. They have about 3900 drink varieties which 19 choices of it are the no calories type of drink. Next is place whereby they are selling in more affordable or common places like incorporate supermarkets, eateries, road sellers, accommodation stores, motion picture theaters and event congregations, among numerous others. The next strategy is price, whereby Coca-cola and their rival drinks prices are almost the same. Costs are not very high to be past the normal clients’ span and nor too low to give an impression of low quality.Therefore, Coca-cola usually sell their drinks in crates or boxes with promotional item like glasses or uniquely design bottle to gain attentions. Lastly is promotion where the fizzy drinks business uses both conventional and present day channels to advance its image and items. It propelled its Taste the Feeling effort in 2016 which joins the greater part of its brands. This one brand approach taken by Coca Cola denote a noteworthy move from its past advertising methodology. Aside from TV advertisements and open air promotion battles, the brand additionally serves its advertisements over the web and on the online networking. Its online networking records are utilized to associate with its fans and supporters and customer to be more relate-able.




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